Writing

Essays, notes, and observations.

A running archive of what I am thinking through across business, AI, internet-native work, and the people who seem worth studying.

Essay Why Small Business AI Feels Harder Than It Should AI gets useful when it attaches to real context, real workflows, and real human judgment. Essay The Owner Is Usually Too Close To The Work A clearer outside read can be more valuable than another dashboard, tool, or tactic. Note A Website As A Place To Think Before the business is clear, the site can become a place where the pattern starts to show itself.